What Ive read today:
Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network. Neal Mohan, Vice President of Product Management explains the reasoning behin this on the Inside AdWords blog : "Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of ...
And this:
The Google AdWords Blog announced that to make things simpler they have created a new “umbrella name” for Google display ads on YouTube, Google Finance, Gmail, Google Maps, Blogger and Google’s display ad partners.
As well as:
Google is bundling all the display advertising inventory it manages – from YouTube to Google Finance to third-party Google AdSense publishers – into one network, called the Google Display Network. original. Homepage of qwtiih0t
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